As the Faurecia Digital communication specialist for the North America region, I had been able to redesign and lead the new strategy for the corporate website.
As the primary storefront for anyone looking for Faurecia North America, the site needed to have a refresh and a proper strategy. It also had to be aligned with the new strategy of FAURECIA HQ and I led the project for the region.
To be able to manage this project once arrived at this position, I worked with multiple teams from the company such as Marketing directors, HR, operations team members and the HQ in France to put together the new content and objectives of the website for the region. I created guidelines for the website and updated the sections on a weekly basis.
The Rebound rate uncreased by 27% after the new strategy and refresh. I created guidelines for the website and updated the sections on a weekly basis. Visit the website
THE FRENCH TALENTS (now Diatly): Event organization and launch of their blog dedicated to e-commerce as part of my end-of-course internship.
Projet inbound marketing - Event - Project management - Visual communication
FUTUR EN SEINE: The largest European festival dedicated to digital, innovation and start-up competitiveness
Challenge : Made up of agencies, strategic and creative solutions to be added to the client Capdigital (creator of the #fens festival)
My Role for this project: Digital and UX project manager - Concept and graphic design for blog, site and application. Model - Solution for the synergy of partners - members of the festival organization + general public
Blogging Wordpress - Community management - development - Visual creation - Sourcing
Projet universitaire: Thematic bloc creation in order to engage a community and generate traffic (2 semesters)
Blog emotion: Reference blog on the animation movies and studios backstages
Analyse and dedicated focus articles, interviews on experts of the animation field and creation of drawing tutorials
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